I'm a staff product designer at Block (Cash App and Square), designing complex, scalable products across fintech and SaaS, spanning enterprise and consumer experiences.

I lead product design for Neighborhoods, a new way for Square sellers to maximize online ordering by directly connecting with customers through Cash App. I leverage AI-assisted prototyping to accelerate concept validation and collaborate closely with engineering to ship seamless, production-ready experiences.

Led strategy and design for CRM within Square's Customer Directory, empowering sellers to better understand, manage, and grow their customer base.

Worked on customer management and AI-powered insights, leveraging data to generate actionable recommendations for sellers, helping them identify high-value customers, drive retention, and make smarter business decisions.

Led UX and UI for a complete redesign of a legacy enterprise system covering menu construction, pricing, and operational workflows across food and retail. Owned the full process from research and information architecture through prototyping and design system foundations.

Shaped brand direction and led UX/UI for a cloud based POS system built for local businesses, from early concepts and wireframes through high fidelity, production ready design.